TikTok Content: Authentic Ideas for Musicians in 2021
By now it should be quite obvious that TikTok content is the way to go for organic growth. If you’re a music artist then you’ve most likely run into some colleagues which told you to not m…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
The „Do’s” of Approaching a Booking Agency
There are plenty of ways of approaching booking agencies. Like many business-related endeavours, you might run into some tensions, but you can easily minimize them and even turn the whole thing into a…
Identifying the Artistic USP
Identifying your unique, artistic selling proposition, your artistic USP, can be a bewildering task. First of all – pure artistry and differentiated marketing analysis don’t really seem to slow-…
4 Ways How Intimacy Can Elevate a Music Production
Leaving room for intimacy can be a challenging task. Especially with all our music production tools at hand, space is a resource often overlooked. Having the self-control to keep an open ear for intim…
HONEY RIBAR – YouTube Interview
// We had the chance to interview LA-based pop artist Honey Ribar for our YouTube channel. Find out what she had to say about her latest single “Sleeping Ugly”, the importance of staying t…
