There are thousands of music blogs out there, covering every genre you can think of. So obviously, blog marketing should be a cornerstone of your digital marketing strategy. If you’re new to the…
Story, story, story – creating a compelling plot for your music one-sheet
Creating a compelling music one-sheet is often handled as art. Labels hire renown publicists or journalists to write up stories, never actually to be published. Most DIY artists don’t actually have th…
Things a kickass song layout should achieve
While in the phase of collecting ideas for new tracks and release formats, we’re all in search of that song layout to elevate the whole creative process. Sometimes you’ll write something e…
Step up your playlist game – a starters guide
We love how the rise of streaming services made access to music incredible easy. In this brave new streaming-world playlists are the most powerful tool to push your stream-count and increase your fanb…
Things We Learned Last Week #9
We hope you enjoyed your easter holidays – we certainly did. It’s time to get back to work now and for us that means reflecting about the things we learned last week. Here we go: #1 Let yo…
5 vital pointers on using live backing tracks
Reflecting a music production on the live-level is a challenging thing. There’s a thin line between creating a tasty live-set and overloading a musical performance with a bunch of glitz. Classy …
This is why transparency in music collaborations matters
Clarity first Creating art as a DIY musician or in a band, you are constantly working with externals. Be it during the production and songwriting phase, touring or plain day-to-day, you work with and …
Things We Learned Last Week #8
Another week, another challenge – but before we plunge into those we recap the old one in good old ForTunes style: Here are the things we learned last week! #1 Reserve time for amendments…
DIY insights on working with music publicists
Working with publicists and promo agents can be an enriching, but also difficult endeavor. As a DIY musician or producer you might have the right peers around you, helping out with important insights …
Setting up a content plan for music social media
One of the keys to great social media work is being prepared and having strong content stashed, even if there is no immanent demand at hand. The greatest drag when feeding your channels is having to c…
