As mobile production gear is getting more adaptable and more reliable, the realities of creating on the go become increasingly evident. Being a musici…
Music Business
Quality over Quantity – Thoughts on Streaming and Value
In times of rapid, technological growth and streaming it might seem intuitive to go with the flow of rapid content publication. To flood the sphere wi…
4 Things That Scare off Tastemakers – so Quit Doing Them
Catering to tastemakers/influences can be a risky endeavor. No matter if you’re contacting blog editors, playlist curators or larger channel own…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes eve…
How to Boost Your Merch Sale on Tour
Merch sale on tour is a cornerstone of every live endeavor. No matter which point you’re at as an artist, musical brand etc., the amount of merc…
Staying Cool During First Music Releases
First music releases can be quite exhilarating. You’ve been planning for months, maybe longer, have something special to introduce to the world.…
Creating a Visual Symbiosis – Thoughts on Images and Sound
The act of establishing a visual context is key to a well rounded, creative endeavor. If you think of it this way, you set the stage before even physi…
Approaching Music Influencers – Things to Think About
A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights creatively, y…
Benefits of Discovering User-Generated Content
From the earliest stages of ForTunes on, we were fascinated with the concept of user-generated content – UGC. From small, hobby channels on YouT…
What We Learn from Tracking 1000+ Music Blogs
The world of DIY Music PR work can be overwhelming: You have to initiate your own send-outs, deliver follow-ups and keep an eye on recent activity, cr…
