A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights, you’ll…
Music Business
Identifying Your Role in the Music Market Narrative
The current music market is incredibly dense. Just jumping into relevant playlists on Spotify will most likely shower you with new and established act…
Here’s Why Having a Team Matters
Working within a team structure can greatly elevate a creative process: Both in terms of creative structure and day to day business. While some DIY mu…
Finding the Right Booking Agency
Finding the right booking agency can turn into a feeble task. There are various factors that have to be taken into account. Necessary prioritization, …
Working with Brands to Build a Brand
Brand partnerships can be a solid step towards audience expansion and traction increase. Working with brands can open a music catalog to new spheres o…
These Arguments Might Push Your Next Streaming Coop
In your dreams, your next song pitch to a streaming service might look like this: You swoop into the office, somebody gives you a coffee along the way…
Creating a Visual Symbiosis – Thoughts on Images and Sound
The act of establishing a visual symbiosis between your images and sound is key to a well rounded, creative endeavor. If you think of it this way, you…
Things to Learn From the Artistic Brand Buildup of Tyler The Creator
Tyler the Creator is, by all means, an exceptional brand and creative powerhouse. Having successfully self-produced and written his new album IGOR, he…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes eve…
The Smart Interview – Here’s What We Learn From Great Artist Q&A’s
Just as every artist has a unique style and sound, the interview tone of voice varies greatly. While some like to keep things short, tight and focused…