Merch sale on tour is a cornerstone of every live endeavor. No matter which point you’re at as an artist, musical brand etc., the amount of merc…
Music Business
Staying Cool During First Music Releases
First music releases can be quite exhilarating. You’ve been planning for months, maybe longer, have something special to introduce to the world.…
Creating a Visual Symbiosis – Thoughts on Images and Sound
The act of establishing a visual context is key to a well rounded, creative endeavor. If you think of it this way, you set the stage before even physi…
Approaching Music Influencers – Things to Think About
A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights creatively, y…
Benefits of Discovering User-Generated Content
From the earliest stages of ForTunes on, we were fascinated with the concept of user-generated content – UGC. From small, hobby channels on YouT…
What We Learn from Tracking 1000+ Music Blogs
The world of DIY Music PR work can be overwhelming: You have to initiate your own send-outs, deliver follow-ups and keep an eye on recent activity, cr…
Two Sides of the Creative Coin: The Artist and the Service Provider
There comes a point where most artists begin to engage in freelance work. Moving beyond the output of their own musical ambitions, jobs may a come alo…
Finding the Right Booking Agency
Finding the right booking agency can turn into a feeble task. There are various factors that have to be taken into account. Necessary prioritization, …
Working with Brands to Build a Brand
Brand partnerships can be a solid step towards audience expansion and traction increase. Working with brands can open a music catalog to new spheres o…
Here’s Why a Having a Team Matters
Working within a team structure can greatly elevate a creative process: Both in terms of creative structure and day to day business. While many DIY mu…
