Brand partnerships can be a solid step towards audience expansion and traction increase. Working with brands can open a music catalog to new spheres o…
Music Business
These Arguments Might Push Your Next Streaming Coop
In your dreams, your next song pitch to a streaming service might look like this: You swoop into the office, somebody gives you a coffee along the way…
Creating a Visual Symbiosis – Thoughts on Images and Sound
The act of establishing a visual symbiosis between your images and sound is key to a well rounded, creative endeavor. If you think of it this way, you…
Things to Learn From the Artistic Brand Buildup of Tyler The Creator
Tyler the Creator is, by all means, an exceptional brand and creative powerhouse. Having successfully self-produced and written his new album IGOR, he…
Approaching Music Influencers – Things to Think About
A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights, you’ll…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes eve…
The Smart Interview – Here’s What We Learn From Great Artist Q&A’s
Just as every artist has a unique style and sound, the interview tone of voice varies greatly. While some like to keep things short, tight and focused…
Follow-Up Finesse – Submit Music the Right Way
DIY artists are bound to hit a few roadblocks when they submit music. There’s a place for (almost) everyone within the blogosphere, and sometime…
Rumble in the Royalties Jungle
Getting into clinches with fellow writers, bandmates or external collaborators over royalties can produce nightmarish outcomes. Especially if a lot of…
The Gentle Departure – Thoughts on Cutting Musical Ties
Not all musical ties are meant to last. On the contrary. Musicians should regularly evaluate if the collaborations they upkeep are built on solid, hea…
