Brand partnerships can be a solid step towards audience expansion and traction increase. Working with brands can open a music catalog to new spheres o…
Music Business
Creating a Visual Symbiosis – Thoughts on Images and Sound
The act of establishing a visual symbiosis between your images and sound is key to a well rounded, creative endeavor. If you think of it this way, you…
5 Hard Facts about Your A&R Meetings
A&R Meetings can be quite an exciting thing, but at its core it should always be a relaxed conversation between two interested parties. It’s…
4 Things That Scare off Tastemakers
Catering to tastemakers/influences can be a risky endeavor. No matter if you’re contacting blog editors, playlist curators or larger channel own…
Allocating the Marketing Budget for Your Next Release
If you are in the lucky position to have some marketing budget to promote your next single, spending it the right way can have a significant impact on…
The Gentle Departure – Thoughts on Cutting Musical Ties
Not all musical ties are meant to last. On the contrary. Musicians should regularly evaluate if the collaborations they upkeep are built on solid, hea…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes eve…
Finding the Right Booking Agency
Finding the right booking agency can turn into a feeble task. There are various factors that have to be taken into account. Necessary prioritization, …
Two Sides of the Creative Coin: The Artist and the Service Provider
There comes a point where most artists begin to engage in freelance work. Moving beyond the output of their own musical ambitions, jobs may a come alo…
Identifying Your Role in the Music Market Narrative
The current music market is incredibly dense. Just jumping into relevant playlists on Spotify will most likely shower you with new and established act…