Marjolijn Winten is the mastermind behind Nolala.com – a blog, dedicated to the stories behind the music. We met Marjolijn at this years c/o pop convention in Cologne and had an interesting chat…
Breaking Plans – Turning Strategy Changes Into Meaningful Events
For many artists, setting up release plans, schedules and a strategy is in itself a daunting task. Especially when handling all of these DIY management necessities, artists are regularly pushed to the…
The Pattern of Your Career
We are introducing the ForTunes Pattern Screen. Read this article to learn how the Pattern can improve your release strategies and decision making. It is live in the ForTunes app and the browser versi…
Pointers on Inviting Hired Pros
Once in a while you might be inclined to invite hired pros, meaning superb instrumentalist or vocalist, to a session. However close or tight this relationship might be, in its core it is a professiona…
ID46: “First of all, it’s important to produce good music”
ID46 started producing at the age of 10. It obviously hooked him because he never stopped making music. Today he’s releasing via GOONS Music and already got played at Ultra Music Festival Miami.…
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
DIY artwork – 4 pointers on effective, digital music artwork
More and more artists are discovering the upsides of self-production, self-campaigning and self-creative direction. And it makes total sense – means to produce high quality content are out there…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
Vital Factors of a Festival Icebreaker
The first song within a festival set can define the vibe of the whole show. No pressure though. Of course, you’re aware of this – that’s why you spend loads of time on that setlist, imagin…
FabFilter: “We create the tools that we’d love to use ourselves”
FabFilter is a household name for countless producers out there. And rightfully so – their products are slick, fun and powerful. If you’re in need of a great EQ, their Pro-Q3 just might do the t…
