The coronavirus makes staying at home the rule to live by. Social distancing can be exhausting, but for musicians it actually comes with possibilities…
DIY Musicianship
Why You Should Aim for Canvas Artworks on Spotify
Spotify canvas artworks have been around for quite a while now and are definitely here to stay. In October 2019 the company announced that it will ope…
Story, Story, Story – Creating a Compelling Plot for Your Music One-Sheet
Creating a compelling music one-sheet is often handled as art. Labels hire renown publicists or journalists to write up stories, never actually to be …
4 Cornerstones of Creative Confidence
Many musicians and producers go through similar stages of content creation: There are high output times, where everything just seems to flow, but also…
Grappling With Incentives – Building a Team Around Your Vision
Every now and then we like to stress the importance of a team around music projects. While the ForTunes app helps musicians keep track of most …
Music Submission Checklist
Whether you’re reaching out to a blog, channel or playlist curator, there are certain things that can help your music submission . Having great …
Identifying the Artistic USP
Identifying your unique, artistic selling proposition, your artistic USP, can be a bewildering task. First of all – pure artistry and differentiated m…
Thoughts on music blogs relevance – spoiler: they still matter, bigtime
The playlist era has definitely stirred up the dynamics within the music sphere. With artists scrambling to get meaningful placements, the track itsel…
Breaking Plans – Turning Strategy Changes Into Meaningful Events
For many artists, setting up release plans, schedules and a strategy is in itself a daunting task. Especially when handling all of these DIY managemen…
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable g…