Just like every venue has its own rules and quirks, so does every platform have some distinct traits that can lead to the success or stagnation of musical contributions.
It would be imaginary to propose some form of check-list or sure-fire way of moulding something into the perfect form – and it would definitely not work in favor of the creative spirit.
Still, there are some minor factors than can turn a good and possibly suitable track into a Spotify sweetheart, and we want present to you the ones we know of.
So let’s start with the musical material:
7 second intro
Obviously, there are numerous opinions on this topic, going into all kinds of different directions. Still, a safe median of all variations of intro-lengths seems to hover around 7 seconds. This is the time it takes the average listener to drop into – our out of – a song. You should try to introduce the gist of a piece of music in about that time.
Especially in times of mood-based-playlisting you should not be afraid of sticking with a certain mood, once you positioned a song within that sphere.
Sometimes an intricate, maybe even unobtrusive piece of music will fit perfectly into a matching playlist, as opposed to tracks that can’t decide on an underlying mood.
If you’re aiming for solid playlist placement – try keeping musical holisticism in mind.
Well targeted playlist pitching
Whatever your connection to members of Spotify editorial teams might be, make sure – if you get the chance of pitching a song within a playlist discussion – that you do your homework.
Find out which playlists could work for your song. Support your arguments by comparable best practise scenarios of other artist’s work.
Solid production awareness
Know your production. Be aware of where in the current music ecosystem your type of production is similarly utilized. Draw subtle comparisons when needed (for example in pitch-situations like mentioned above).
Demonstrating a clear awareness of the localization of your production will underline your artistic certainty while while pursuing your musical vision.
If you’re working on vocal based music – make sure it’s on paar with standards achieved by other well-performing vocal acts.
You can scout specific playlists of current trending vocal artists and engage in A/B tests of quality, clarity and overall vocal richness of production.
A little test, very similar to what some people do when mastering songs, is placing a track between other pieces of current music, just listening to the way it meshes or fails to mesh within the musical tapestry.
You should keep an ear on things like volume, dynamics but also vocal presence, if your track is vocal based.
Getting ready to pitch a song to editorial professionals also means building the story around the music.
Make sure you have all your facts straight concerning what’s happening around the project. Find out where things are heading and how past collaborations with Spotify have turned out (in a positive way).
Don’t underestimate the necessity of great artwork, especially in times of obvious market saturation.
Your Spotify pic has to pop, meaning really jump out of the dark Spotify environment.
Show the photographer you’re working with how your profile is going to be layouted within the interface. Work on ways to strike attention on this creative platform.
Also remember the Spotify code. You can use it to spread your original music catalogue, all single releases and also playlists you create! Also a great tool to connect online to offline events, by printing the code onto posters, flyers etc.0 be the first one to show some appreciation for this!