We had the chance to chat with Producer, Dj and label founder Mazdem. Find out what the Spain based allrounder had to say about the benefits of running a sublabel, unique Dj-Sets and much more.
You’re not only a producer and Dj yourself, you’re also the CEO of Cracking Records. What led you to founding your own label?
First of all, many thanks to ForTunes for inviting me and developing this wonderful app. The idea for founding Cracking Records was born from the need to give opportunities to young artists who really strive to create musical content and don’t receive the support they need.
When signing new artists or songs, what are the things you’re looking for?
We focus on getting artists with a fresh and professional sound. We offer a quality promotion service and therefore we look for the same in our artists. quality in the songs and freshness. Cracking Records focuses on commercial electronic pop, while the releases on Glitch., our first sublabel, have a more underground dubstep driven sound. Recently our new sublabel “SQUAD Nation” focuses primarily on Youtube releases.
What are the benefits of running a Sublabel?
Mainly the idea of ??creating a sublabel is to differentiate the brands and genres within a label. People who like to sound of Cracking records might not like the sound of Glitch and vice versa. That is why we created the sublabels. To be able to release different styles of music and artists the best way possible.
How do you feel about the evolution of digital music streaming services?
It brings our music to any place in the most comfortable way for our listeners and fans. Currently many platforms such as Spotify or Apple Music are supporting small as well as huge artists. That way they’re able to make a name for themselves in a way that would not have been unthinkable a few years ago.
What does it take to make a Dj set something special for the audience?
I think what strikes people is versatility, mixing skills and surprises. This is what can make your session completely unique and different. Nowadays there we have many tools to make this possible.
When you start a new track – what are the first steps?
Normally when I create music, I usually get inspired by other artists. When starting a song I usually create some chords that derive from the ideas that I previously had thought of or that arise while working on a project.
I think the most difficult thing is to start a song that doesn’t end up in the trash. Most of the time artists have many ideas, but only a few take shape. My desktop occupies two screens full of projects of which only 2 or 3 will be worth finishing it.
Name 3 artist social media feeds that you dig and tell us why.
@Naturalemusic is a good friend of mine and also great producer, he is a must on my recommendations.
@Lionwaremusic is another one of my closest friends who is doing wonderful urban music content.
@subshockandevangelos are from my point of view one of the top artists in the national bass scene.
What would be 3 things every newcomer should know about when pursuing a music career.
First of all be patient! Music is a long-term career, which pays off after a long time. There is no trick to this, just be consistent and work your brand. Every time you open your DAW or editing program, it is a new lesson that you are going to learn.
The second… rest your ears! I think it is very important to rest your ears after long production sessions. You often forget about that, when you’re trying to hold on to an idea or just the inspiration itself. Just don’t forget to get some rest.
And last but not least, be yourself, create the content you feel at the time. I once wanted to focus on a specific genre, but over time I realized that people want you to surprise them with new styles and influences all the time. That is what will form your identity as an artist, do not force yourself.. This is what formed the identity of Mazdem.
What’s next for Mazdem and Cracking Records in 2020?
I am very excited for the new remixes of F0RG3T that will be released on the 29th of April on Cracking Records. It will feature big names in the current national scene of electronic music.
I am also planning to create an acoustic version of the song.
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