The days where one music video and a few press pictures on Instagram make up your entire content plan are over. In order the attract new potential fans you need to take place on every platform as ofte…
4 Things That Scare off Tastemakers
Catering to tastemakers/influences can be a risky endeavor. No matter if you’re contacting blog editors, playlist curators or larger channel owners – things can definitely go downhill, and fast,…
The Art of Diversifying Your Revenue Streams as a Musician
It’s 2020 and most recording artists are way more than their job description lets you assume. More and more upcoming acts use their skills to branch out into different areas for additional reven…
Respect Thy Studio Partner – Habits for Zen Studio Vibes
Sharing a studio-space can be a fun, creative and wholesome experience. Many exceptional pieces of music are and were conceived in environments that accepted an open flow of contributors. And rightful…
Allocating the Marketing Budget for Your Next Release
If you are in the lucky position to have some marketing budget to promote your next single, spending it the right way can have a significant impact on the track’s performance. In today’s m…
The Gentle Departure – Thoughts on Cutting Musical Ties
Not all musical ties are meant to last. On the contrary. Musicians should regularly evaluate if the collaborations they upkeep are built on solid, healthy ground. If they provide value, in an emotiona…
Working with Befriended Creatives
Working with befriended creatives can be the best thing in the world. It’s a zone where everything is creative allowed – and appreciation is woven into every nuance of the process. Still, there …
4 Ways How Intimacy Can Elevate a Music Production
Leaving room for intimacy can be a challenging task. Especially with all our music production tools at hand, space is a resource often overlooked. Having the self-control to keep an open ear for intim…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
Mixing – With Or Without Mastering Chain?
When it comes to making music, there is no rulebook to follow for coming up with your next song. Although that this isn’t necessarily true for the mixing process, it is still up to you who you t…