The act of establishing a visual symbiosis between your images and sound is key to a well rounded, creative endeavor. If you think of it this way, you set the stage before even physically arriving the…
Getting Your Music Video Instagram Ready – 3 Fast Pointers
For many artists, Instagram has slowly but surely turned into a major content outlet. Features like IGTV enable you to post full-length music videos on the platform, and story engagement is incredibly…
Things to Learn From the Artistic Brand Buildup of Tyler The Creator
Tyler the Creator is, by all means, an exceptional brand and creative powerhouse. Having successfully self-produced and written his new album IGOR, he entered the Billboard at #1, giving DJ KHALED a r…
Breaking Plans – Turning Strategy Changes Into Meaningful Events
For many artists, setting up release plans, schedules and a strategy is in itself a daunting task. Especially when handling all of these DIY management necessities, artists are regularly pushed to the…
Pointers on Inviting Hired Pros
Once in a while you might be inclined to invite hired pros, meaning superb instrumentalist or vocalist, to a session. However close or tight this relationship might be, in its core it is a professiona…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
The Smart Interview – Here’s What We Learn From Great Artist Q&A’s
Just as every artist has a unique style and sound, the interview tone of voice varies greatly. While some like to keep things short, tight and focused, others use the interview medium as a definitive …
Weathering the Storm – How Hard Times Nurture Creative Growth
Smooth sailing can be a beautiful thing. You release music across a wide range of platforms, getting some decent numbers, generating some blog-buzz, diving into the playlist game, heads-on. It can ele…
Surefire Ways to Scare Away Any Booker (and How to AVOID It)
Working with a booker and live professionals can involve a minefield of decisions. And while most artists WANT to work and collaborate with hired guns, they rarely think about etiquette. What is meant…
Why Artists Should Start Sharing Expressive Fan Comments
Most artists highlight milestones directly connected to their streaming performance. And it makes sense – sharing those stats with a community reflects gratitude and an obvious, shared interest. The s…
