We talked to Vienna based singer & producer CrySpy, who definitely knows how to craft ambient pop songs which make you feel happy and melancholic at the same time. A feeling that a lot Spotify listeners are longing for, telling by his numbers on the platform. Read along to find out more about his musical upbringing and why he thinks that DIY artists are the future of the music industry:
Can you give us a little background story on how you got started making music?
I’ve been connected to music since my early childhood. I played the piano since I was 5, and started classical singing a few years later. After my finals, I had to decide if I wanted to continue my current musical ambitions and study singing or do something else. During that year I started to experiment on different DAW’s and after watching a ton of YouTube tutorials I quickly got to finish my first rudimentary EP. From that point on I realized that creating my own pieces of music gives me the most joy and that’s where I am today.
It seems like you managed to attract a good amount of followers and monthly listeners on Spotify, but still kept it lowkey on social media. What is your strategy when releasing new music?
I try to give every release a little push through a social media campaign and also post about it as well as I can. When a track gets a little momentum, Spotify picks it up and shows it to more listeners and so on. Generally, I’m not that active on social media and keep my focus on my music. However, I try to get my new releases in front of my followers and plan on doing some more content soon.
How do you deal with your visual concept on social media?
I try to fit my music. Get this warm washed-out, melancholic and bittersweet look.
Do you have a songwriting routine or ritual?
I have a lot of short beat skits I produce whenever I got time and when I listen through them again there is this catchy vocal line that pops up in my head or I add that one chord or baseline and suddenly, I feel that this will be my next track. Most of the time by the end of that day the track is finished and I just tweak the mix over the next few days and weeks.
How do you think the role of music creators will change over the next few years?
I think it’s getting more and more independent – marketing- and production-wise. Making music on your own computer is so accessible these days that anybody who wants to do it can do it. The whole process from coming up with an idea, producing, publishing through online distributors, and marketing can be done by a single person which is total independence and I love that. Ultimately, I think these changes support small creators and lead to a more personal music experience.
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What makes a song special to you in terms of production?
When listening to new music, for me personally, it’s all about the mood and atmosphere a song creates. It’s how the drums hit, the base feels and the vocals blend in. For me, it’s not about variety in a track but the feeling that makes me think -wow I want to listen again.
What’s next for CrySpy?
My current plan is to release single after single every month. It keeps me motivated and I need that little pressure to eventually finish a project. It’s like a journey everybody can follow and enjoy the vibes with me.
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