First music releases can be quite exhilarating. You’ve been planning for months, maybe longer, have something special to introduce to the world. If you’re doing everything alone, you have …
Getting Hungry – How to Self Motivate Like a Pro
The way you perceive a process is entirely up to you. You can hold on for the ride, or you can shape the direction your train is heading. Either way, there are a bunch of internal – and external – fac…
Pointers on Inviting Hired Pros
Once in a while you might be inclined to invite hired pros, meaning superb instrumentalist or vocalist, to a session. However close or tight this relationship might be, in its core it is a professiona…
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
Approaching Music Influencers – Things to Think About
A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights, you’ll be sure to boost your releases, audience engageme…
How to Life-Hack Your Studio-Week
This is the scenario. You gathered some material in the course of weeks, months, maybe years. You scheduled a studio, you persuaded collaborators to join you, your energy is high. You’re ready t…
Here’s Why Having a Team Matters
Working within a team structure can greatly elevate a creative process: Both in terms of creative structure and day to day business. While some DIY musicians try to keep most of the workload under the…
Visual Impulses for DIY Musicians on a Budget
Creating a tasty visual backdrop is key to establishing a solid, artistic brand identity. And while some artists and teams are backed by stashes of resources to burn through, most DIY musicians aren&#…
LISA PAC “Live stories you can later tell in your songs, instead of forcing it”
Who is Lisa Pac? Lisa Pac is a self conscious girl who needed a stage name to speak up. How do you deal with your visual concept on social media? I really try to make my Instagram as real as po…
The Smart Interview – Here’s What We Learn From Great Artist Q&A’s
Just as every artist has a unique style and sound, the interview tone of voice varies greatly. While some like to keep things short, tight and focused, others use the interview medium as a definitive …