Some creative individuals are highly susceptible to various forms of distraction. This can help generate thrilling input for creative work, but might also lead to creative ruts or overload. Finding th…
The Gentle Departure – Thoughts on Cutting Musical Ties
Not all musical ties are meant to last. On the contrary. Musicians should regularly evaluate if the collaborations they upkeep are built on solid, healthy ground. If they provide value, in an emotiona…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
Why Artists Should Start Sharing Expressive Fan Comments
Most artists highlight milestones directly connected to their streaming performance. And it makes sense – sharing those stats with a community reflects gratitude and an obvious, shared interest. The s…
Two Sides of the Creative Coin: The Artist and the Service Provider
There comes a point where most artists begin to engage in freelance work. Moving beyond the output of their own musical ambitions, jobs may a come along for other creative teams, like writing or produ…
Identifying the Artistic USP
Identifying your unique, artistic selling proposition, your artistic USP, can be a bewildering task. First of all – pure artistry and differentiated marketing analysis don’t really seem to slow-…
Identifying Your Role in the Music Market Narrative
The current music market is incredibly dense. Just jumping into relevant playlists on Spotify will most likely shower you with new and established acts, likewise with activity going down on Soundcloud…
Music Submission Checklist
Whether you’re reaching out to a blog, channel or playlist curator, there are certain things that can help your music submission . Having great music is a prerequisite to great media success. St…
Navigating Through the Currents of Music DIY Management
DIY management is more than the honest dream of artistic and business-related emancipation. It implies the significance of concrete strategies, modes that let you work through an immense amount of int…
4 Cornerstones of Creative Confidence
Many musicians and producers go through similar stages of content creation: There are high output times, where everything just seems to flow, but also lows, drenched in doubt, over-analyzing and lack …