Many musicians and producers go through similar stages of content creation: There are high output times, where everything just seems to flow, but also lows, drenched in doubt, over-analyzing and lack …
LISA PAC “Live stories you can later tell in your songs, instead of forcing it”
Who is Lisa Pac? Lisa Pac is a self conscious girl who needed a stage name to speak up. How do you deal with your visual concept on social media? I really try to make my Instagram as real as po…
Grappling With Incentives – Building a Team Around Your Vision
Every now and then we like to stress the importance of a team around music projects. While the ForTunes app helps musicians keep track of most data related insights, there are still vast areas …
Music Submission Checklist
Whether you’re reaching out to a blog, channel or playlist curator, there are certain things that can help your music submission . Having great music is a prerequisite to great media success. St…
Starting off With In-Ear Monitoring – 5 Vital Pointers
There comes a point when most musicians evaluate the pro’s and cons of in-ear monitoring. Rightfully so – there are numerous advantages to any live experience. It gives you an increased sensibil…
Identifying the Artistic USP
Identifying your unique, artistic selling proposition, your artistic USP, can be a bewildering task. First of all – pure artistry and differentiated marketing analysis don’t really seem to slow-…
Approaching Music Influencers – Things to Think About
A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights, you’ll be sure to boost your releases, audience engageme…
Pointers on Inviting Hired Pros
Once in a while you might be inclined to invite hired pros, meaning superb instrumentalist or vocalist, to a session. However close or tight this relationship might be, in its core it is a professiona…
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
