Identifying your unique, artistic selling proposition, your artistic USP, can be a bewildering task. First of all – pure artistry and differentiated marketing analysis don’t really seem to slow-…
Approaching Music Influencers – Things to Think About
A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights, you’ll be sure to boost your releases, audience engageme…
Pointers on Inviting Hired Pros
Once in a while you might be inclined to invite hired pros, meaning superb instrumentalist or vocalist, to a session. However close or tight this relationship might be, in its core it is a professiona…
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
The Smart Interview – Here’s What We Learn From Great Artist Q&A’s
Just as every artist has a unique style and sound, the interview tone of voice varies greatly. While some like to keep things short, tight and focused, others use the interview medium as a definitive …
James Beau Barclay: “I used to do a lot of busking – I love it”
James Beau Barclay describes himself as a zany guy with an eye for style and an ear for melody. We second that – at least the part about the eye and the ear. When he’s not busking the stre…
Why Artists Should Start Sharing Expressive Fan Comments
Most artists highlight milestones directly connected to their streaming performance. And it makes sense – sharing those stats with a community reflects gratitude and an obvious, shared interest. The s…
Respect Thy Studio Partner – Habits for Zen Studio Vibes
Sharing a studio-space can be a fun, creative and wholesome experience. Many exceptional pieces of music are and were conceived in environments that accepted an open flow of contributors. And rightful…
The Limiting Factor – How Boundaries Generate Creative Growth
The bigger musical projects get – the more possibilities arise. Not only do the budgets increase, but also the resources in terms of teams and outside players involved. But big budgets don’t nec…
