Catering to tastemakers/influences can be a risky endeavor. No matter if you’re contacting blog editors, playlist curators or larger channel owners – things can definitely go downhill, and fast,…
Identifying the Artistic USP
Identifying your unique, artistic selling proposition, your artistic USP, can be a bewildering task. First of all – pure artistry and differentiated marketing analysis don’t really seem to slow-…
Why External Mixing (Still) Makes Sense
With a new wave of suberbly convenient software and smart services established online- and offline, it becomes easier and easier to keep the process of mixing in-house. Keeping it strictly DIY, you ca…
8 Pointers on Your Acoustic Version
Creating an acoustic version of existing songs can be a great way to diversify your artistic profile. It is a way of demonstrating new musical shades and can be a solid strategic measure. In its core …
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
Approaching Music Influencers – Things to Think About
A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights, you’ll be sure to boost your releases, audience engageme…
Here’s Why Having a Team Matters
Working within a team structure can greatly elevate a creative process: Both in terms of creative structure and day to day business. While some DIY musicians try to keep most of the workload under the…
Story, Story, Story – Creating a Compelling Plot for Your Music One-Sheet
Creating a compelling music one-sheet is often handled as art. Labels hire renown publicists or journalists to write up stories, never actually to be published. Due to the fact that most DIY artists d…
Visual Impulses for DIY Musicians on a Budget
Creating a tasty visual backdrop is key to establishing a solid, artistic brand identity. And while some artists and teams are backed by stashes of resources to burn through, most DIY musicians aren&#…
LISA PAC “Live stories you can later tell in your songs, instead of forcing it”
Who is Lisa Pac? Lisa Pac is a self conscious girl who needed a stage name to speak up. How do you deal with your visual concept on social media? I really try to make my Instagram as real as po…