Creating a compelling music one-sheet is often handled as art. Labels hire renown publicists or journalists to write up stories, never actually to be published. Due to the fact that most DIY artists d…
Visual Impulses for DIY Musicians on a Budget
Creating a tasty visual backdrop is key to establishing a solid, artistic brand identity. And while some artists and teams are backed by stashes of resources to burn through, most DIY musicians aren&#…
Great Habits of Solid Songwriters
Writing up “how-to’s” of intricate, creative processes can obviously turn out to be a risky business. Every creative session is unique and should be handled as such. Things that work for one type of s…
4 Cornerstones of Creative Confidence
Many musicians and producers go through similar stages of content creation: There are high output times, where everything just seems to flow, but also lows, drenched in doubt, over-analyzing and lack …
LISA PAC “Live stories you can later tell in your songs, instead of forcing it”
Who is Lisa Pac? Lisa Pac is a self conscious girl who needed a stage name to speak up. How do you deal with your visual concept on social media? I really try to make my Instagram as real as po…
Grappling With Incentives – Building a Team Around Your Vision
Every now and then we like to stress the importance of a team around music projects. While the ForTunes app helps musicians keep track of most data related insights, there are still vast areas …
Starting off With In-Ear Monitoring – 5 Vital Pointers
There comes a point when most musicians evaluate the pro’s and cons of in-ear monitoring. Rightfully so – there are numerous advantages to any live experience. It gives you an increased sensibil…
Pointers on Inviting Hired Pros
Once in a while you might be inclined to invite hired pros, meaning superb instrumentalist or vocalist, to a session. However close or tight this relationship might be, in its core it is a professiona…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
The Smart Interview – Here’s What We Learn From Great Artist Q&A’s
Just as every artist has a unique style and sound, the interview tone of voice varies greatly. While some like to keep things short, tight and focused, others use the interview medium as a definitive …