Who is Rubayne?
Rubayne is an artist that combines multiple musical genres into one specific vibe. Rubayne stands for being Positive, Encouraging, Energetic and Cool. With his music, Rubayne seeks to bring different people and musical cultures together and motivate them to make the best out of their lives.
When producing a new song, what are your first steps?
I always start with a chord progression. Once I have the progression, I can easily come up with the rest of the track when it comes to the drums and sounds, but also the lyrics and topline. The chord progression always sets the atmosphere of the track for me, so then it is just a matter of working everything out with the vision I have in mind.
How do you feel about the evolution of digital music streaming services?
I think this is a logic but essential feature that comes with the technological development in our age. It makes it easier for an artist to get his or her work out. In addition, it also provides more stability for artists that want to make a living out of music. Let’s not forget that it has changed the way we listen and search for new music!
What are the biggest challenges you face as an up and coming artist in the digital age?
To me, this is finding the right person to market and promote your songs digitally. I would firstly say that cutting through the noise nowadays is a challenge, but in the end it is about finding your niche that will help you maintain your audience.
Could you sum up some personal milestones in your artist development?
I think this would be a combination of artist support that I gained and working with artists that I truly look up to. My recent victory was releasing “Night Drive” on Hardwell’s Label Gemstone Recordings. Since I started to release music, I pitched my songs to them. So having released there feels like everything is possible.
Do you have some insights on running a smooth live set?
When it comes to running a smooth live set, make sure you know your tracks well in order to make the right combinations. I always make sure that within 3 tracks, I know what my audience is and how to guide them into my musical journey (wrapped in a live set).
If you could only work with 3 plugins from now on, which ones would you pick and why?
Serum, Sylenth and Kontakt. Once I knew how to master these plugins, my workflow increased a lot.
Name 3 major mistakes you made and other musicians could learn from.
I think I only have one: Do not watch too many tutorials but just get it started. In my beginning years, I kept watching tutorials. All the information was stacking up and I did not process that information into craft. Watching tutorials is truly helpful, but don’t forget to put theory into practice.
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“Night Drive” is going to be my most surprising song of the year. I bought a guitar a while ago and started to jam on it after I learned the basics. That’s how I came up with the chords for “Night Drive”. The same day, I wrote the lyrics and topline and sent it over to Levi Blue, who had the most suitable voice for this one. I wanted to go out of the box with this one so I gave the production an aggressive but mysterious tint. Coming this Friday! ??
How would you describe the perfect form of musical collaboration?
A perfect collab comes from a mutual musical interest and personal vibe. As we (hopefully) put our emotions and thoughts into our music, it is important to share the same thoughts.
How important are data insights for your (strategic) decisions?
To me, data is very important as it helps to find your audience and engage with them. I am not data obsessed, but in order to reach and motivate as many people that are into my music, I rather have my data all sorted out.