Meet Jonalisa – the German producer specializes in approachable, electronic beats, combining them with warm, sensitive vocals. He calls his style Lovestoned and we think that’s a perfect description for it.
Here’s our Q&A with Jonalisa, talking about his upcoming as an artist, the realities of being a producer in the digital age and much more.
What got you hooked on producing Music? Who’s influencing You?
In the first place, it’s the music itself. I love several kinds of music since my teenage years, but music I could dance to was always the one I loved the most. So electronic music was the easiest access into the world of actual producing and expressing myself via Sound.
I was and I am influenced by Eagles & Butterflys, acts like Justice and Omar S. But also way more classical bands like Earth, Wind & Fire made it into my early playlists. In general I am most influenced by House- and Groove-driven records.
Indy vs. Major vs. DIY – What’s your take on that question?
Like Joe Cocker said: DIY with a little help from my friends.
You released a few singles in 2019 already. Any releases coming up, that you’d like to share?
I just released (27th of September) my latest single Sunset Quotes, which I am absolutely happy about. It’s already uploaded to Youtube.
How would you describe a perfect release? What needs to be done beforehand to get the biggest impact possible?
In the first place the release needs to be high quality content regarding music and video. This, of course, won’t guarantee a proper impact on your Fanbase or Followers, but ensuring this is always my main goal.
As a second, also important, step, I would name sharing and support by friends but also your business contacts. Don’t be shy and offensively promote your own art!
Last but not least I would name “external” social engagement and sharing. Always try to get your tracks into Spotify, YouTube, Mixcloud etc. playlists. It’s the “easiest” way to confront people with what you have created, even though these followers don’t know your name … yet!
Shooting music videos. What was the best music video experience you ever had?
The best music video experience I had was shooting my Smalltown Boy video. It was produced by a friend I know for years. Everybody you can see in the video is part of my friends circle. The video itself was shot at a party called Youth Life, the kitchen scenes were taken within Café Ruef, a restaurant owned by my former flatmate and so on and so on. There’s nobody in there or tied to the production I wouldn’t call a friend. That made it extraordinary and special!
Do you have some insights on a running smooth live show?
Actually I tend to say “No”. Live shows always depend on the location, party and promoters, that run the gig. Of course, you are booked for playing your style: But you should and need to be able to vary and match your performance on the mindset behind the events alignment.
How important are data insights for your strategic decisions?
Nowadays databased insights and information make strategic decisions much easier then even just ten years ago. Which targeted group could be reached most effectively via which stream, platform or media channel? That’s for example a question, that would have taken hours and hours of research to gain durable information on. Today these insights are just a click away.
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