We had the chance to catch up with LoFi producer, mastering engineer and College Music A&R Brillion. Read along to find out what he had to say about production rituals, social media, personal milestones and much more.
How did you get introduced to the Lo-Fi Genre?
First found the genre through a Spotify made for you playlist back in 2016. Decided to try and experiment within the beats genre and now we’re here!
You’re also an A&R for College Music. Can you give us some insights on your day to day tasks?
Answering submission emails, scouting for tracks, and passing tracks along to my superiors.
What are the biggest challenges you face as an up and coming artist in the digital age?
Staying relevant in an already saturated genre. In terms of the digital age, finding success amongst a primarily playlist driven music industry.
Could you sum up some personal milestones in your music career?
Would say when I was connected with Chillhop Music and Chilledcow (Lofi Girl), two entities in the scene that I’ve looked up to from the start.
Do you have a production routine or ritual?
Hyper organization and attention to detail. I’m mad OCD so making sure my mix is perfect before I master. Oh and blasting my mix on iPhone speakers; if it doesn’t distort then I know I’m ready to master.
How do you deal with your visual concept on social media?
Just staying true to how I want to present myself thematically. I try to approach my “brand” as an art and music driven project! Currently use glowing orbs as my current visual branding, as well as the phrase “nocturnal nostalgia”.
Where do you see music production in 10 years from now?
Really hard to say. It’ll only get more complex and intricate. I’m a mastering engineer so it’ll be nice to be able to have even more surgical tools to achieve more perfect masters.
How important are data insights for your strategic decisions?
Important, but not make or break. I go with my gut on most decisions and if it feels right then it almost always works out. Numbers are important for more vital decisions but shouldn’t drive your creative process.
What’s next for Brillion?
Album, as well as some EPs with varying music homies. Hoodies and vinyls as well.
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