We had the chance to chat with Azide, the young talent from Sweden who is crushing it on Spotify with his unique and dark production style. Read along to see what he has to say about social media, rapper collaborations, his favourite plugins and more:
You’ve released a lot of tracks together with Rapper J Swey? What are some important factors that make a collaboration special?
One thing me & J Swey always been thinking of in every collaboration is to accept & respect each others sound. Unless we really really don’t like a sound or lyric from each other, we keep it. Also never have a ”go to” track, we are our own inspirations.
What are the biggest challenges you face as an up and coming artist in the digital age?
To stay independent & always come up with new ideas and a new sound.
Also, handling contract situations with labels or management all by yourself.
At which point do you know a track is 100% finished and ready to go?
I take one day without hearing the song & then comeback. That’s usually when i make a decision if a track is ready for schedule or not. It’s important to listen from everyones perspective. The song you hate the most might be your next hit song. Expect the unexpected.
How do you deal with your visual concept on social media?
I keep it dark and mysterious, it’s my image & fits my music.
What do you think Hip Hop will sound like in 2021? Where will new influences be drawn from?
The genre that grew on me this and last year is grime. I really think that sound will become even more popular in 21. People get tired of hearing the same structure on every big song out there, i think it’s time to go more experimental since we humans always want new interesting stuff at some point.
Name your top 3 plugins. Explain why you think they’re awesome!
- Vocal Synth 2 (all you need for vocal enhancing & it makes everything sound wider)
- Any Reverb! reverb is so much more than people think, you’d be impressed of how much you can use it for.
- Serum FX (You can make a snare sound like a ******* jet engine, no liabilities.
How do you deal with online negativity and/or offending comments?
If someone gave you a 100 coins and you dropped one of them, would you appreciate the 99 that you still have or be sad about the one single coin you dropped? That’s how Azide thinks about that.
Is there a prominent musician currently killing it? Tell us how!
Edwin “Eddie” John Jefferys, he has been in the game for so long! He started making electronic music in a duo called 16bit in 2009 and now he’s going viral with his solo project (Moody Good) already having collaborations with people like Skrillex. For me he is the best sound designer out there.
Name 3 major mistakes you made and other musicians could learn from.
- Not being careful signing contracts.
- Copy others people sound to get accepted by labels.
- To focus on how much money you want to make instead of doing it cause you love it. Yes i know, i love money too, who dosen’t? But it will come your way if you stay 100% focused on doing what you love!
What are next steps for Azide this year?
I have tracks scheduled until summer already, so i will take this half year to focus more on sound design and upgrading myself. There is no end in knowlegde, so I still have to learn a lot. Also, I just got a booking in France so i think i’ll be doing more shows this year than last year.
1 one already already liked this, but everybody needs a friend, so give us a <3