For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
How to Life-Hack Your Studio-Week
This is the scenario. You gathered some material in the course of weeks, months, maybe years. You scheduled a studio, you persuaded collaborators to join you, your energy is high. You’re ready t…
LEA SANTEE “In the beginning, it takes a lot of time to find out which direction you wanna go”
Who is Lea Santee? We’re an alternative-pop duo from Vienna that consists of songwriter Lea Stöger and producer Manuel Hosp. Does your name tell a story? Yeah, it does. A few years back, we want…
Breaking Plans – Turning Strategy Changes Into Meaningful Events
For many artists, setting up release plans, schedules and a strategy is in itself a daunting task. Especially when handling all of these DIY management necessities, artists are regularly pushed to the…
The Smart Interview – Here’s What We Learn From Great Artist Q&A’s
Just as every artist has a unique style and sound, the interview tone of voice varies greatly. While some like to keep things short, tight and focused, others use the interview medium as a definitive …
Weathering the Storm – How Hard Times Nurture Creative Growth
Smooth sailing can be a beautiful thing. You release music across a wide range of platforms, getting some decent numbers, generating some blog-buzz, diving into the playlist game, heads-on. It can ele…
Rumble in the Royalties Jungle
Getting into clinches with fellow writers, bandmates or external collaborators over royalties can produce nightmarish outcomes. Especially if a lot of pressure is laid upon a certain release, struggle…