The way you perceive a process is entirely up to you. You can hold on for the ride, or you can shape the direction your train is heading. Either way, there are a bunch of internal – and external – fac…
The Art of Diversifying Your Revenue Streams as a Musician
It’s 2020 and most recording artists are way more than their job description lets you assume. More and more upcoming acts use their skills to branch out into different areas for additional reven…
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
Story, Story, Story – Creating a Compelling Plot for Your Music One-Sheet
Creating a compelling music one-sheet is often handled as art. Labels hire renown publicists or journalists to write up stories, never actually to be published. Due to the fact that most DIY artists d…
Great Habits of Solid Songwriters
Writing up “how-to’s” of intricate, creative processes can obviously turn out to be a risky business. Every creative session is unique and should be handled as such. Things that work for one type of s…
LEA SANTEE “In the beginning, it takes a lot of time to find out which direction you wanna go”
Who is Lea Santee? We’re an alternative-pop duo from Vienna that consists of songwriter Lea Stöger and producer Manuel Hosp. Does your name tell a story? Yeah, it does. A few years back, we want…
Lyrics quickfix – pointers on efficient writing routines and mindsets
There’s no reason to mystify the process of writing lyrics. If you have a solid gameplan, you’ll be able to write something decent in no time. If you know where to skip the detours, that i…
Breaking Plans – Turning Strategy Changes Into Meaningful Events
For many artists, setting up release plans, schedules and a strategy is in itself a daunting task. Especially when handling all of these DIY management necessities, artists are regularly pushed to the…
The Smart Interview – Here’s What We Learn From Great Artist Q&A’s
Just as every artist has a unique style and sound, the interview tone of voice varies greatly. While some like to keep things short, tight and focused, others use the interview medium as a definitive …
Weathering the Storm – How Hard Times Nurture Creative Growth
Smooth sailing can be a beautiful thing. You release music across a wide range of platforms, getting some decent numbers, generating some blog-buzz, diving into the playlist game, heads-on. It can ele…