Be Insta-Ready – Every release channel has its own unique bells and whistles. Be it the way a potential audience is approached, how content is presented or how activity is monitored. Some need a…
7 Effective Ways to Sharpen Your Online Artist Profile
Most artists are quite well equipped on a single platform, being the strongest one and while certain platforms have turned into dominant players, others are easily neglected. To help you keep an eye o…
We Invented Paris: “Show, don’t tell”
Words: Andrew Swann (Substance Is Meaningless) Photo: WIP Press, Karine & Oliver Okay, so no, WE INVENTED PARIS didn’t actually really invent Paris, the city dates back to the 3rd cen…
10 Hot Ways Musicians Shine on Instagram
Instagram can be an exciting tool, having the power to shine some serious light on a musicians journey. Here are 10 hot ways that can easily boost your Instagram action, while delivering hastle-free w…
Visualizing Music – Ideas on Music Videos & Formats
When planning a visual concept around your music, there are several options to choose from. Obviously, most DIY musicians are bound to certain budgets and limitations. This doesn’t mean t…
Working out an Effective Promotion Plan
Working out an effective promo plan can be a hefty challenge. To make sure you invest your thought-power most efficiently, we’ve gathered some pointers that can help get your promotion plan on t…
Fun Content Ideas for Touring Musicians
While touring musicians have to deal with a multitude of tasks ranging from live prep to travel logistics, there are fun ways to generate interesting social media content ideas. Completely detached fr…
Tweaking the look and feel of your music socials
Setting up a solid social media base including all necessary channels can be a bewildering task. Especially if you’re just stumbling around without a clear concept or visual line, chances are hi…
Setting up a content plan for music social media
One of the keys to great social media work is being prepared and having strong content stashed, even if there is no immanent demand at hand. The greatest drag when feeding your channels is having to c…
Music influencer targeting for the cost of a coffee a day
You are going to release a new single, a new album or a music video? That’s great news for your fans and I am sure some of them will see that on your social media pages. Most likely you’ll use F…
