Setting up a solid social media base including all necessary channels can be a bewildering task. Especially if you’re just stumbling around without a clear concept or visual line, chances are hi…
Creative Ways of Thanking Your Fans
“Thank you!” is a such a powerful and under-estimated expression. Many renowned artists are using these two words in the most creative ways. By doing so, they create strong bonds to new an…
Hitting It Big and Loud – Convert Live Gigs Into Social Media Engagement
Big live gigs are a great opportunity for converting vast amounts of the audience to online traction. I’ve gathered some ideas on how to push your social media engagement, working with give-away…
Visual Impulses for DIY Musicians on a Budget
Creating a tasty visual backdrop is key to establishing a solid, artistic brand identity. And while some artists and teams are backed by stashes of resources to burn through, most DIY musicians aren&#…
Fun Content Ideas for Touring Musicians
While touring musicians have to deal with a multitude of tasks ranging from live prep to travel logistics, there are fun ways to generate interesting social media content ideas. Completely detached fr…
Camo & Krooked: “You are unique and you don’t have to be the best at everything”
The Viennese DnB legends Camo & Krooked are undoubtedly two very heavy hitters. Their sound is HUGE. Their live shows are exhilarating, and they still manage to keep an eye on the detail. With aud…
Why Artists Should Start Sharing Expressive Fan Comments
Most artists highlight milestones directly connected to their streaming performance. And it makes sense – sharing those stats with a community reflects gratitude and an obvious, shared interest. The s…
5 Ways to Make Your Next Release Insta-Ready
Be Insta-Ready – Every release channel has its own unique bells and whistles. Be it the way a potential audience is approached, how content is presented or how activity is monitored. Some need a…
7 Effective Ways to Sharpen Your Online Artist Profile
Most artists are quite well equipped on a single platform, being the strongest one and while certain platforms have turned into dominant players, others are easily neglected. To help you keep an eye o…
We Invented Paris: “Show, don’t tell”
Words: Andrew Swann (Substance Is Meaningless) Photo: WIP Press, Karine & Oliver Okay, so no, WE INVENTED PARIS didn’t actually really invent Paris, the city dates back to the 3rd cen…