For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
Story, Story, Story – Creating a Compelling Plot for Your Music One-Sheet
Creating a compelling music one-sheet is often handled as art. Labels hire renown publicists or journalists to write up stories, never actually to be published. Due to the fact that most DIY artists d…
LEA SANTEE “In the beginning, it takes a lot of time to find out which direction you wanna go”
Who is Lea Santee? We’re an alternative-pop duo from Vienna that consists of songwriter Lea Stöger and producer Manuel Hosp. Does your name tell a story? Yeah, it does. A few years back, we want…
Lyrics quickfix – pointers on efficient writing routines and mindsets
There’s no reason to mystify the process of writing lyrics. If you have a solid gameplan, you’ll be able to write something decent in no time. If you know where to skip the detours, that i…
Breaking Plans – Turning Strategy Changes Into Meaningful Events
For many artists, setting up release plans, schedules and a strategy is in itself a daunting task. Especially when handling all of these DIY management necessities, artists are regularly pushed to the…
The Smart Interview – Here’s What We Learn From Great Artist Q&A’s
Just as every artist has a unique style and sound, the interview tone of voice varies greatly. While some like to keep things short, tight and focused, others use the interview medium as a definitive …
Weathering the Storm – How Hard Times Nurture Creative Growth
Smooth sailing can be a beautiful thing. You release music across a wide range of platforms, getting some decent numbers, generating some blog-buzz, diving into the playlist game, heads-on. It can ele…
Why Artists Should Start Sharing Expressive Fan Comments
Most artists highlight milestones directly connected to their streaming performance. And it makes sense – sharing those stats with a community reflects gratitude and an obvious, shared interest. The s…
Respect Thy Studio Partner – Habits for Zen Studio Vibes
Sharing a studio-space can be a fun, creative and wholesome experience. Many exceptional pieces of music are and were conceived in environments that accepted an open flow of contributors. And rightful…
Resetting Your Inner BS Radar – Self-Critique and Constant Evolution
Writing, producing and releasing music DIY style can open up various corridors of thought and self-critique. Depending on the experiences you are making, it can be a smooth, ride, or a bumpy – sometim…