Catering to tastemakers/influences can be a risky endeavor. No matter if you’re contacting blog editors, playlist curators or larger channel owners – things can definitely go downhill, and fast,…
Allocating the Marketing Budget for Your Next Release
If you are in the lucky position to have some marketing budget to promote your next single, spending it the right way can have a significant impact on the track’s performance. In today’s m…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
Why Artists Should Start Sharing Expressive Fan Comments
Most artists highlight milestones directly connected to their streaming performance. And it makes sense – sharing those stats with a community reflects gratitude and an obvious, shared interest. The s…
Working with Brands to Build a Brand
Brand partnerships can be a solid step towards audience expansion and traction increase. Working with brands can open a music catalog to new spheres of listeners, while adding a few new contours to a …
Creating a Visual Symbiosis – Thoughts on Images and Sound
The act of establishing a visual symbiosis between your images and sound is key to a well rounded, creative endeavor. If you think of it this way, you set the stage before even physically arriving the…
Pro’s and Cons of High Profile Covers
Arranging and recording covers of hyped songs can act as a huge boost in exposure. There’s a broad audience out there, quite appreciative of high-quality interpretations. No doubt about that. Bu…
What We Learn from Tracking 1000+ Music Blogs
The world of DIY Music PR work can be overwhelming: You have to initiate your own send-outs, deliver follow-ups and keep an eye on recent activity, creating your own reports. This is where music blogs…
Here’s What You Win from Every Blog Outreach
Some blog outreaches work incredibly well, some don’t. Accepting various forms of result is part of getting the music out there, and it opens a number of opportunities if played right. Connecting to e…