Finding the right booking agency can turn into a feeble task. There are various factors that have to be taken into account. Necessary prioritization, size of the roster, contractual variations and jus…
Two Sides of the Creative Coin: The Artist and the Service Provider
There comes a point where most artists begin to engage in freelance work. Moving beyond the output of their own musical ambitions, jobs may a come along for other creative teams, like writing or produ…
Identifying the Artistic USP
Identifying your unique, artistic selling proposition, your artistic USP, can be a bewildering task. First of all – pure artistry and differentiated marketing analysis don’t really seem to slow-…
Identifying Your Role in the Music Market Narrative
The current music market is incredibly dense. Just jumping into relevant playlists on Spotify will most likely shower you with new and established acts, likewise with activity going down on Soundcloud…
Music Submission Checklist
Whether you’re reaching out to a blog, channel or playlist curator, there are certain things that can help your music submission . Having great music is a prerequisite to great media success. St…
Navigating Through the Currents of Music DIY Management
DIY management is more than the honest dream of artistic and business-related emancipation. It implies the significance of concrete strategies, modes that let you work through an immense amount of int…
Resetting Your Inner BS Radar – Self-Critique and Constant Evolution
Writing, producing and releasing music DIY style can open up various corridors of thought and self-critique. Depending on the experiences you are making, it can be a smooth, ride, or a bumpy – sometim…
Pointers on Inviting Hired Pros
Once in a while you might be inclined to invite hired pros, meaning superb instrumentalist or vocalist, to a session. However close or tight this relationship might be, in its core it is a professiona…
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
Approaching Music Influencers – Things to Think About
A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights, you’ll be sure to boost your releases, audience engageme…