Working within a team structure can greatly elevate a creative process: Both in terms of creative structure and day to day business. While some DIY musicians try to keep most of the workload under the…
Story, Story, Story – Creating a Compelling Plot for Your Music One-Sheet
Creating a compelling music one-sheet is often handled as art. Labels hire renown publicists or journalists to write up stories, never actually to be published. Due to the fact that most DIY artists d…
Visual Impulses for DIY Musicians on a Budget
Creating a tasty visual backdrop is key to establishing a solid, artistic brand identity. And while some artists and teams are backed by stashes of resources to burn through, most DIY musicians aren&#…
Finding the Right Booking Agency
Finding the right booking agency can turn into a feeble task. There are various factors that have to be taken into account. Necessary prioritization, size of the roster, contractual variations and jus…
IMAD: “Before I started making music, I had to fall in love with it”
Fueled by his diverse cultural background IMAD is creating a stir for himself in the EDM music scene. We had the chance for an in-depth Q&A with the 19 years old Lebanese producer. You don’t…
Music Submission Checklist
Whether you’re reaching out to a blog, channel or playlist curator, there are certain things that can help your music submission . Having great music is a prerequisite to great media success. St…
Working with Brands to Build a Brand
Brand partnerships can be a solid step towards audience expansion and traction increase. Working with brands can open a music catalog to new spheres of listeners, while adding a few new contours to a …
Identifying the Artistic USP
Identifying your unique, artistic selling proposition, your artistic USP, can be a bewildering task. First of all – pure artistry and differentiated marketing analysis don’t really seem to slow-…
Things to Learn From the Artistic Brand Buildup of Tyler The Creator
Tyler the Creator is, by all means, an exceptional brand and creative powerhouse. Having successfully self-produced and written his new album IGOR, he entered the Billboard at #1, giving DJ KHALED a r…
Approaching Music Influencers – Things to Think About
A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights, you’ll be sure to boost your releases, audience engageme…
