Sharing a studio-space can be a fun, creative and wholesome experience. Many exceptional pieces of music are and were conceived in environments that accepted an open flow of contributors. And rightful…
The Gentle Departure – Thoughts on Cutting Musical Ties
Not all musical ties are meant to last. On the contrary. Musicians should regularly evaluate if the collaborations they upkeep are built on solid, healthy ground. If they provide value, in an emotiona…
Vital Factors of a Festival Icebreaker
The first song within a festival set can define the vibe of the whole show. No pressure though. Of course, you’re aware of this – that’s why you spend loads of time on that setlist, imagin…
The „Do’s” of Approaching a Booking Agency
There are plenty of ways of approaching booking agencies. Like many business-related endeavours, you might run into some tensions, but you can easily minimize them and even turn the whole thing into a…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
Finding the Right Booking Agency
Finding the right booking agency can turn into a feeble task. There are various factors that have to be taken into account. Necessary prioritization, size of the roster, contractual variations and jus…
Two Sides of the Creative Coin: The Artist and the Service Provider
There comes a point where most artists begin to engage in freelance work. Moving beyond the output of their own musical ambitions, jobs may a come along for other creative teams, like writing or produ…
Identifying the Artistic USP
Identifying your unique, artistic selling proposition, your artistic USP, can be a bewildering task. First of all – pure artistry and differentiated marketing analysis don’t really seem to slow-…
Identifying Your Role in the Music Market Narrative
The current music market is incredibly dense. Just jumping into relevant playlists on Spotify will most likely shower you with new and established acts, likewise with activity going down on Soundcloud…
Music Submission Checklist
Whether you’re reaching out to a blog, channel or playlist curator, there are certain things that can help your music submission . Having great music is a prerequisite to great media success. St…