Brand partnerships can be a solid step towards audience expansion and traction increase. Working with brands can open a music catalog to new spheres of listeners, while adding a few new contours to a …
8 Pointers on Your Acoustic Version
Creating an acoustic version of existing songs can be a great way to diversify your artistic profile. It is a way of demonstrating new musical shades and can be a solid strategic measure. In its core …
4 Things That Scare off Tastemakers
Catering to tastemakers/influences can be a risky endeavor. No matter if you’re contacting blog editors, playlist curators or larger channel owners – things can definitely go downhill, and fast,…
The Art of Diversifying Your Revenue Streams as a Musician
It’s 2020 and most recording artists are way more than their job description lets you assume. More and more upcoming acts use their skills to branch out into different areas for additional reven…
Story, Story, Story – Creating a Compelling Plot for Your Music One-Sheet
Creating a compelling music one-sheeter is often handled as art. Labels hire renown publicists or journalists to write up stories, never actually to be published. Due to the fact that most DIY artists…
Respect Thy Studio Partner – Habits for Zen Studio Vibes
Sharing a studio-space can be a fun, creative and wholesome experience. Many exceptional pieces of music are and were conceived in environments that accepted an open flow of contributors. And rightful…
The Gentle Departure – Thoughts on Cutting Musical Ties
Not all musical ties are meant to last. On the contrary. Musicians should regularly evaluate if the collaborations they upkeep are built on solid, healthy ground. If they provide value, in an emotiona…
Vital Factors of a Festival Icebreaker
The first song within a festival set can define the vibe of the whole show. No pressure though. Of course, you’re aware of this – that’s why you spend loads of time on that setlist, imagin…
The „Do’s” of Approaching a Booking Agency
There are plenty of ways of approaching booking agencies. Like many business-related endeavours, you might run into some tensions, but you can easily minimize them and even turn the whole thing into a…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…