As mobile production gear is getting more adaptable and more reliable, the realities of creating on the go become increasingly evident. Being a musici…
Music Business
Quality over Quantity – Thoughts on Streaming and Value
In times of rapid, technological growth and streaming it might seem intuitive to go with the flow of rapid content publication. To flood the sphere wi…
How to Boost Your Merch Sale on Tour
Merch sale on tour is a cornerstone of every live endeavor. No matter which point you’re at as an artist, musical brand etc., the amount of merc…
Benefits of Discovering User-Generated Content
From the earliest stages of ForTunes on, we were fascinated with the concept of user-generated content – UGC. From small, hobby channels on YouT…
What We Learn from Tracking 1000+ Music Blogs
The world of DIY Music PR work can be overwhelming: You have to initiate your own send-outs, deliver follow-ups and keep an eye on recent activity, cr…
A New Year of Playlist Curation – Thoughts on Music and Growth
While some of us might still be hanging on to various NY’s eve playlists, most curators are already well into the game of digging through fresh 2018 s…
The Bruised Cruise – Going Strong From a Slow Release
Slow releases can be quite sobering in terms of motivation and assessment of a formerly willful campaign. Especially in times where music releases cha…
How to Enforce Deadlines – Smoothly
Being able to enforce deadlines is an extremely important skill set when conducting creative endeavors. Especially if you’re working with a team struc…
Agree to Disagree – Musical Friction as a Potential
The fundamental idea behind musical friction is mutual progress. It takes a lot more energy to break out of an echo-chamber, looking for opinions that…
Compassion in Creation – Fostering Your Music Ecosystem
Maintaining tight relationships within your personal music ecosystem is incredibly important, no matter which stage of musical development you’re in. …