As mobile production gear is getting more adaptable and more reliable, the realities of creating on the go become increasingly evident. Being a musici…
Music Business
Quality over Quantity – Thoughts on Streaming and Value
In times of rapid, technological growth and streaming it might seem intuitive to go with the flow of rapid content publication. To flood the sphere wi…
4 Things That Scare off Tastemakers – so Quit Doing Them
Catering to tastemakers/influences can be a risky endeavor. No matter if you’re contacting blog editors, playlist curators or larger channel own…
How to Boost Your Merch Sale on Tour
Merch sale on tour is a cornerstone of every live endeavor. No matter which point you’re at as an artist, musical brand etc., the amount of merc…
Staying Cool During First Music Releases
First music releases can be quite exhilarating. You’ve been planning for months, maybe longer, have something special to introduce to the world.…
Benefits of Discovering User-Generated Content
From the earliest stages of ForTunes on, we were fascinated with the concept of user-generated content – UGC. From small, hobby channels on YouT…
What We Learn from Tracking 1000+ Music Blogs
The world of DIY Music PR work can be overwhelming: You have to initiate your own send-outs, deliver follow-ups and keep an eye on recent activity, cr…
Two Sides of the Creative Coin: The Artist and the Service Provider
There comes a point where most artists begin to engage in freelance work. Moving beyond the output of their own musical ambitions, jobs may a come alo…
Finding the Right Booking Agency
Finding the right booking agency can turn into a feeble task. There are various factors that have to be taken into account. Necessary prioritization, …
Here’s Why a Having a Team Matters
Working within a team structure can greatly elevate a creative process: Both in terms of creative structure and day to day business. While many DIY mu…
