Trying to identify the ideal music video snippet can be challenging. You want to transmit the strength of a video, without revealing too much about th…
DIY Musicianship
Mynth: Open feedback culture is what defines our process in many ways
Mynth is an up-and-coming electronic act based in Vienna. The duo, made up of twins Mario and Giovanna Fartacek, recently received a well deserved Ama…
Expectations vs. Reality – staying focused in a professional music environment
Creating musical content is a time consuming process. Musicians are laying most of their hearts and efforts into the creation of something meaningful …
Blog marketing – first steps
There are thousands of music blogs out there, covering every genre you can think of. So obviously, blog marketing should be a cornerstone of your digi…
Story, story, story – creating a compelling plot for your music one-sheet
Creating a compelling music one-sheet is often handled as art. Labels hire renown publicists or journalists to write up stories, never actually to be …
This is why transparency in music collaborations matters
Clarity first Creating art as a DIY musician or in a band, you are constantly working with externals. Be it during the production and songwriting phas…
Getting the big picture – 3 photo tips for musicians
If you’re a bit like me, then you tend to sink deep into your own area of interest, digging into some material concerning songwriting or product…
LEYYA: “Don’t lose yourself in trying to be someone you’re not”
Vienna based experimental/electronic-pop formation Leyya really hit it off with their 2016 debut album „Spanish Disco“ – followed by internation…
DAWA: “It feels good to expand the musical horizon”
Dawa have been around for a while. They started their career in 2011 – uploading the first videos to YouTube and putting their first EP „All We …
MAVI PHOENIX: “Most important is authenticity”
Mavi Phoenix is definitely an artist to watch in 2017. It only took the Austrian singer and producer a digital EP (“My Fault”) and 2 singl…
