A&R Meetings can be quite an exciting thing, but at its core it should always be a relaxed conversation between two interested parties. It’s a chance to learn a lot about the music industry …
4 Things That Scare off Tastemakers
Catering to tastemakers/influences can be a risky endeavor. No matter if you’re contacting blog editors, playlist curators or larger channel owners – things can definitely go downhill, and fast,…
Thoughts on Writing up Expressive Top-Lines
Working on expressive top-lines can be an exciting and playful endeavor. It doesn’t really matter if you’re writing top-lines from scratch or on an existing beat, certain mechanisms can be applied to …
Identifying the Artistic USP
Identifying your unique, artistic selling proposition, your artistic USP, can be a bewildering task. First of all – pure artistry and differentiated marketing analysis don’t really seem to slow-…
Why External Mixing (Still) Makes Sense
With a new wave of suberbly convenient software and smart services established online- and offline, it becomes easier and easier to keep the process of mixing in-house. Keeping it strictly DIY, you ca…
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
Creating a Visual Symbiosis – Thoughts on Images and Sound
The act of establishing a visual symbiosis between your images and sound is key to a well rounded, creative endeavor. If you think of it this way, you set the stage before even physically arriving the…
Approaching Music Influencers – Things to Think About
A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights, you’ll be sure to boost your releases, audience engageme…
Identifying Your Role in the Music Market Narrative
The current music market is incredibly dense. Just jumping into relevant playlists on Spotify will most likely shower you with new and established acts, likewise with activity going down on Soundcloud…
Track Diagnostic – Is Your Production Hitting the Right Nerves?
It’s easy to become routine-blinded. You aren’t really able to decide wether a production is hitting the right nerves or running slightly below expectations. Getting a track just right requires …