Brand partnerships can be a solid step towards audience expansion and traction increase. Working with brands can open a music catalog to new spheres of listeners, while adding a few new contours to a …
Your First Steps in DIY Mastering
Nowadays general conditions seem to legitimize the DIY approach when it comes to mastering your music. Especially the broad accessibility of Digital Audio Workstation software (DAW) is a major enabler…
Creating a Visual Symbiosis – Thoughts on Images and Sound
The act of establishing a visual symbiosis between your images and sound is key to a well rounded, creative endeavor. If you think of it this way, you set the stage before even physically arriving the…
3 Vital Cornerstones of DIY Musicianship
When it comes to DIY musicianship, you have a broad variety of tasks and challenges at hand. Depending on the size of your team, you either push through most efforts by yourself or with slight backup.…
Thoughts on Writing up Expressive Top-Lines
Working on expressive top-lines can be an exciting and playful endeavor. It doesn’t really matter if you’re writing top-lines from scratch or on an existing beat, certain mechanisms can be applied to …
5 Hard Facts about Your A&R Meetings
A&R Meetings can be quite an exciting thing, but at its core it should always be a relaxed conversation between two interested parties. It’s a chance to learn a lot about the music industry …
4 Things That Scare off Tastemakers
Catering to tastemakers/influences can be a risky endeavor. No matter if you’re contacting blog editors, playlist curators or larger channel owners – things can definitely go downhill, and fast,…
Story, Story, Story – Creating a Compelling Plot for Your Music One-Sheet
Creating a compelling music one-sheeter is often handled as art. Labels hire renown publicists or journalists to write up stories, never actually to be published. Due to the fact that most DIY artists…
Getting the Most out of Your Next Songwriting Camp
Songwriting camps can be exciting and awesome, but also kind of dull if things fail to pan out the way they should. We collected some pointers covering a wide range of topics, possibly helping you mak…
Pointers on Creating Compelling Live Music Videos
Live music videos are a great way of delivering high-class video content while portraying a definite sense of musicianship and love for the craft. If you work with the right team, the process can be p…