Merch sale on tour is a cornerstone of every live endeavor. No matter which point you’re at as an artist, musical brand etc., the amount of merch sold always resonates a certain crowd involvemen…
5 Ways to Make Your Next Release Insta-Ready
Be Insta-Ready – Every release channel has its own unique bells and whistles. Be it the way a potential audience is approached, how content is presented or how activity is monitored. Some need a…
Staying Cool During First Music Releases
First music releases can be quite exhilarating. You’ve been planning for months, maybe longer, have something special to introduce to the world. If you’re doing everything alone, you have …
Creating a Visual Symbiosis – Thoughts on Images and Sound
The act of establishing a visual context is key to a well rounded, creative endeavor. If you think of it this way, you set the stage before even physically arriving there. Before the first concert. Ma…
Approaching Music Influencers – Things to Think About
A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights creatively, you’ll be sure to boost your releases, audien…
Benefits of Discovering User-Generated Content
From the earliest stages of ForTunes on, we were fascinated with the concept of user-generated content – UGC. From small, hobby channels on YouTube, to service-oriented playlists and channels, t…
4 Cornerstones of Creative Confidence
Many musicians and producers go through similar stages of content creation: There are high output times, where everything just seems to flow, but also lows, drenched in doubt, over-analyzing and lack …
What We Learn from Tracking 1000+ Music Blogs
The world of DIY Music PR work can be overwhelming: You have to initiate your own send-outs, deliver follow-ups and keep an eye on recent activity, creating your own reports. This is where music blogs…
You Know a Song Layout Is Special, When…
…timeless quality becomes evident. Digging through your phone can unravel some pretty interesting song layout gems. Oftentimes there’s a distinct aura about these little fragments music, r…
Finding the Right Booking Agency
Finding the right booking agency can turn into a feeble task. There are various factors that have to be taken into account. Necessary prioritization, size of the roster, contractual variations and jus…
