A huge part of what we do at ForTunes is indulge in music-related data. It’s so important. If you know how to handle your insights, you’ll be sure to boost your releases, audience engageme…
Breaking Plans – Turning Strategy Changes Into Meaningful Events
For many artists, setting up release plans, schedules and a strategy is in itself a daunting task. Especially when handling all of these DIY management necessities, artists are regularly pushed to the…
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
The Smart Interview – Here’s What We Learn From Great Artist Q&A’s
Just as every artist has a unique style and sound, the interview tone of voice varies greatly. While some like to keep things short, tight and focused, others use the interview medium as a definitive …
Weathering the Storm – How Hard Times Nurture Creative Growth
Smooth sailing can be a beautiful thing. You release music across a wide range of platforms, getting some decent numbers, generating some blog-buzz, diving into the playlist game, heads-on. It can ele…
Surefire Ways to Scare Away Any Booker (and How to AVOID It)
Working with a booker and live professionals can involve a minefield of decisions. And while most artists WANT to work and collaborate with hired guns, they rarely think about etiquette. What is meant…
Why Artists Should Start Sharing Expressive Fan Comments
Most artists highlight milestones directly connected to their streaming performance. And it makes sense – sharing those stats with a community reflects gratitude and an obvious, shared interest. The s…
The Limiting Factor – How Boundaries Generate Creative Growth
The bigger musical projects get – the more possibilities arise. Not only do the budgets increase, but also the resources in terms of teams and outside players involved. But big budgets don’t nec…
Visual Impulses for DIY Musicians on a Budget
Creating a tasty visual backdrop is key to establishing a solid, artistic brand identity. And while some artists and teams are backed by stashes of resources to burn though, most DIY musicians aren…
Resetting Your Inner BS Radar – Self-Critique and Constant Evolution
Writing, producing and releasing music DIY style can open up various corridors of thought and self-critique. Depending on the experiences you are making, it can be a smooth, ride, or a bumpy – sometim…
