As mobile production gear is getting more adaptable and more reliable, the realities of creating on the go become increasingly evident. Being a musician – no matter at which stage – means hovering bet…
Music Deals Galore – Knowing When to Shop, and When to Stop
Black-Friday is officially raining down upon us also in terms of special music deals. Your e-mail spam folder is probably bursting just about now. Software companies are trying to invade the primal, s…
Quality over Quantity – Thoughts on Streaming and Value
In times of rapid, technological growth and streaming it might seem intuitive to go with the flow of rapid content publication. To flood the sphere with music. And there are definitely advocates and r…
4 Things That Scare off Tastemakers – so Quit Doing Them
Catering to tastemakers/influences can be a risky endeavor. No matter if you’re contacting blog editors, playlist curators or larger channel owners – things can definitely go downhill, and fast,…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
ZYYN “You can literally grow your brand solely off of Instagram”
Zyyn is a singer, songwriter and record producer from Lexington Kentucky. The now LA based allrounder mixes contemporary R&B, Jazz, Grunge, and Hip-hop into his music. We got the chance to talk to…
Working with Befriended Creatives – How to Keep Things Cooking Smoothly
Working with befriended creatives can be the best thing in the world. It’s a zone where everything is creative allowed – and appreciation is woven into every nuance of the process. Still, there …
Why External Mixing (Still) Makes Sense
With a new wave of suberbly convenient software and smart services established online- and offline, it becomes easier and easier to keep the process of mixing in-house. Keeping it strictly DIY, you ca…
5 Reasons Why You Should Track Other Artists
Growing an artist’s musical brand implies a multitude of activities. Preparing a continuous stream of future releases while keeping a close eye on the current catalog, developing a strong visual…
How to Boost Your Merch Sale on Tour
Merch sale on tour is a cornerstone of every live endeavor. No matter which point you’re at as an artist, musical brand etc., the amount of merch sold always resonates a certain crowd involvemen…
