Catering to tastemakers/influences can be a risky endeavor. No matter if you’re contacting blog editors, playlist curators or larger channel owners – things can definitely go downhill, and fast,…
Identifying the Artistic USP
Identifying your unique, artistic selling proposition, your artistic USP, can be a bewildering task. First of all – pure artistry and differentiated marketing analysis don’t really seem to slow-…
Why External Mixing (Still) Makes Sense
With a new wave of suberbly convenient software and smart services established online- and offline, it becomes easier and easier to keep the process of mixing in-house. Keeping it strictly DIY, you ca…
Music Submission Checklist
Whether you’re reaching out to a blog, channel or playlist curator, there are certain things that can help your music submission . Having great music is a prerequisite to great media success. St…
6 Things Every Artist Should Do During Coronavirus
The coronavirus makes staying at home the rule to live by. Social distancing can be exhausting, but for musicians it actually comes with possibilities, since the distractions are at an all time minimu…
Here’s Why Having a Team Matters
Working within a team structure can greatly elevate a creative process: Both in terms of creative structure and day to day business. While some DIY musicians try to keep most of the workload under the…
Finding the Right Booking Agency
Finding the right booking agency can turn into a feeble task. There are various factors that have to be taken into account. Necessary prioritization, size of the roster, contractual variations and jus…
Grappling With Incentives – Building a Team Around Your Vision
Every now and then we like to stress the importance of a team around music projects. While the ForTunes app helps musicians keep track of most data related insights, there are still vast areas …
Working with Brands to Build a Brand
Brand partnerships can be a solid step towards audience expansion and traction increase. Working with brands can open a music catalog to new spheres of listeners, while adding a few new contours to a …
Breaking Plans – Turning Strategy Changes Into Meaningful Events
For many artists, setting up release plans, schedules and a strategy is in itself a daunting task. Especially when handling all of these DIY management necessities, artists are regularly pushed to the…