Brand partnerships can be a solid step towards audience expansion and traction increase. Working with brands can open a music catalog to new spheres of listeners, while adding a few new contours to a …
Grappling With Incentives – Building a Team Around Your Vision
Every now and then we like to stress the importance of a team around music projects. While the ForTunes app helps musicians keep track of most data related insights, there are still vast areas …
3 Vital Cornerstones of DIY Musicianship
When it comes to DIY musicianship, you have a broad variety of tasks and challenges at hand. Depending on the size of your team, you either push through most efforts by yourself or with slight backup.…
4 Things That Scare off Tastemakers
Catering to tastemakers/influences can be a risky endeavor. No matter if you’re contacting blog editors, playlist curators or larger channel owners – things can definitely go downhill, and fast,…
Getting the Most out of Your Next Songwriting Camp
Songwriting camps can be exciting and awesome, but also kind of dull if things fail to pan out the way they should. We collected some pointers covering a wide range of topics, possibly helping you mak…
A Guide to Outwit Drastic Distraction
Some creative individuals are highly susceptible to various forms of distraction. This can help generate thrilling input for creative work, but might also lead to creative ruts or overload. Finding th…
Working with Befriended Creatives
Working with befriended creatives can be the best thing in the world. It’s a zone where everything is creative allowed – and appreciation is woven into every nuance of the process. Still, there …
The „Do’s” of Approaching a Booking Agency
There are plenty of ways of approaching booking agencies. Like many business-related endeavours, you might run into some tensions, but you can easily minimize them and even turn the whole thing into a…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
Finding the Right Booking Agency
Finding the right booking agency can turn into a feeble task. There are various factors that have to be taken into account. Necessary prioritization, size of the roster, contractual variations and jus…