We met our former office neighbors Matches Music for some insights in the work of a two-piece music management agency, working with local Austrian talent like Ant Antic, Ogris Debris, Elektro Guzzi an…
Resetting Your Inner BS Radar – Self-Critique and Constant Evolution
Writing, producing and releasing music DIY style can open up various corridors of thought and self-critique. Depending on the experiences you are making, it can be a smooth, ride, or a bumpy – sometim…
Getting Hungry – How to Self Motivate Like a Pro
That’s right – we’re dipping into 2019. Time to regenerate, rearrange and self motivate. Ideally like a pro. The way you perceive a process is entirely up to you. You can hold on for…
Contemporary Needs – Thoughts on Mobile Musicianship
As mobile production gear is getting more adaptable and more reliable, the realities of creating on the go become increasingly evident. Being a musician – no matter at which stage – means hovering bet…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
Pro’s and Cons of High Profile Covers
Arranging and recording covers of hyped songs can act as a huge boost in exposure. There’s a broad audience out there, quite appreciative of high-quality interpretations. No doubt about that. Bu…
Putting a Lid on the Inner Ney-Sayer
Staying motivated and in love with the game is vital to any musical career. This means keeping your inner critic in check, knowing when to analyze. You can put a lid on the inner Ney-Sayer! Most, init…
What We Learn from Tracking 1000+ Music Blogs
The world of DIY Music PR work can be overwhelming: You have to initiate your own send-outs, deliver follow-ups and keep an eye on recent activity, creating your own reports. This is where music blogs…
