For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
Hitting It Big and Loud – Convert Live Gigs Into Social Media Engagement
Big live gigs are a great opportunity for converting vast amounts of the audience to online traction. I’ve gathered some ideas on how to push your social media engagement, working with give-away…
Traveling Without Flight Frenzy – 6 Vital Pointers for Musicians
Preparation is key when traveling as a musician. The endeavor doesn’t have to end in a fight at the gate, added costs or worst of all – a ruined instrument. There are great differences in the wa…
How to Boost Your Merch Sale on Tour
Merch sale on tour is a cornerstone of every live endeavor. No matter which point you’re at as an artist, musical brand etc., the amount of merch sold always resonates a certain crowd involvemen…
6 merch tips for DIY tourplanning
Most seasoned pros develop their own strategies and habits concerning merch, and every live context demands flexibility and adjustment. In this article I’m sharing some tips that will increase y…