Big live gigs are a great opportunity for converting vast amounts of the audience to online traction. I’ve gathered some ideas on how to push your social media engagement, working with give-away…
Here’s Why Being on Time Matters, Musically
Apart from musical time feel, which undoubtedly has to live up to certain standards, being on time, in general, is an often overlooked but immensely important factor of a smooth live productio…
Setting up a content plan for music social media
One of the keys to great social media work is being prepared and having strong content stashed, even if there is no immanent demand at hand. The greatest drag when feeding your channels is having to c…
5 biggest support tour mistakes
Going on support tour can generate loads of response and great positive reinforcement on various channels. If you play it right, you collect new supporters, experiences, sell CDs and merch while learn…
6 merch tips for DIY tourplanning
Most seasoned pros develop their own strategies and habits concerning merch, and every live context demands flexibility and adjustment. In this article I’m sharing some tips that will increase y…
5 pointers that will win the heart of every live technician
There are two scenarios – either you bring your own hired pro, or you work with the house technician. In both cases, there are ways to prep for the gig and make life a lot easier for everyone involved…
The realities of songwriting on tour
Many DIY musicians romanticize with the thought of getting a bunch of tracks or even an album done on tour, seeing it as an almost sportive challenge to finish ongoing layouts, ideas and projects on t…