Often, solid musical ideas loose their magic in the process. This has several reasons, sometimes the dynamic of a creative situation, sometimes just bad luck. To keep you on track when laying down new…
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
NOSOYO: “We see music as a teamsport”
Recently presented with the “Listen to Berlin” award, NOSOYO managed to create a stir for their upbeat and poised alternative pop – far beyond their current hometown Berlin. We had t…
Grappling With Incentives – Building a Team Around Your Vision
Every now and then we like to stress the importance of a team around music projects. While the ForTunes app helps musicians keep track of most data related insights, there are still vast areas …
Breaking Plans – Turning Strategy Changes Into Meaningful Events
For many artists, setting up release plans, schedules and a strategy is in itself a daunting task. Especially when handling all of these DIY management necessities, artists are regularly pushed to the…
DIY artwork – 4 pointers on effective, digital music artwork
More and more artists are discovering the upsides of self-production, self-campaigning and self-creative direction. And it makes total sense – means to produce high quality content are out there…
James Beau Barclay: “I used to do a lot of busking – I love it”
James Beau Barclay describes himself as a zany guy with an eye for style and an ear for melody. We second that – at least the part about the eye and the ear. When he’s not busking the stre…
Rue Royale: “We will carry on evolving with technology as long as we can”
It’s always a pleasure to get some insights from experienced artists of the ForTunes community. Rue Royale, the Anglo-American duo and DIY enthusiasts, were kind enough to share some thoughts on…
5 Pointers on Shared Studio Space
So you’re sharing a studio space with friends or colleagues – sounds like a creative situation. Having a multitude of creators in one production environment can be highly uplifting. You te…
“Four Questions with” Palastic
It’s always beneficial to get some first hand insights from fellow DIY musicians and producers. So we sat down with our dear friends Palastic to talk about the realities of being an emerging art…