Working with befriended creatives can be the best thing in the world. It’s a zone where everything is creative allowed – and appreciation is woven into every nuance of the process. Still, there …
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
Identifying Your Role in the Music Market Narrative
The current music market is incredibly dense. Just jumping into relevant playlists on Spotify will most likely shower you with new and established acts, likewise with activity going down on Soundcloud…
4 Cornerstones of Creative Confidence
Many musicians and producers go through similar stages of content creation: There are high output times, where everything just seems to flow, but also lows, drenched in doubt, over-analyzing and lack …
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
Here’s Why Having a Team Matters
Working within a team structure can greatly elevate a creative process: Both in terms of creative structure and day to day business. While some DIY musicians try to keep most of the workload under the…
Visual Impulses for DIY Musicians on a Budget
Creating a tasty visual backdrop is key to establishing a solid, artistic brand identity. And while some artists and teams are backed by stashes of resources to burn through, most DIY musicians aren&#…
Grappling With Incentives – Building a Team Around Your Vision
Every now and then we like to stress the importance of a team around music projects. While the ForTunes app helps musicians keep track of most data related insights, there are still vast areas …
Breaking Plans – Turning Strategy Changes Into Meaningful Events
For many artists, setting up release plans, schedules and a strategy is in itself a daunting task. Especially when handling all of these DIY management necessities, artists are regularly pushed to the…
Contemporary Needs – Thoughts on Mobile Musicianship
As mobile production gear is getting more adaptable and more reliable, the realities of creating on the go become increasingly evident. Being a musician – no matter at which stage – means hovering bet…