For many artists, setting up release plans, schedules and a strategy is in itself a daunting task. Especially when handling all of these DIY management necessities, artists are regularly pushed to the…
Common Merch Mistakes – and How to Avoid Them
For many DIY and emerging artists, merch can turn into a solid backbone of tour and production financing. And it should be treated as an untouchable grail. Just recently, loveable indie-madman Mac DeM…
The Art of Saying “No” – Thoughts on Music Dealmaking
Things within the digital sphere can develop faster than you might think. One solid track on Spotify, or one viral hit on Soundcloud, or sometimes even a favorable blog review can open a corridor of o…
Visual Impulses for DIY Musicians on a Budget
Creating a tasty visual backdrop is key to establishing a solid, artistic brand identity. And while some artists and teams are backed by stashes of resources to burn though, most DIY musicians aren…
Grappling With Incentives – Building a Team Around Your Vision
Every now and then we like to stress the importance of a team around music projects. While the ForTunes app helps musicians keep track of most data related insights, there are still vast areas where e…
Contemporary Needs – Thoughts on Mobile Musicianship
As mobile production gear is getting more adaptable and more reliable, the realities of creating on the go become increasingly evident. Being a musician – no matter at which stage – means hovering bet…
Rue Royale: “We will carry on evolving with technology as long as we can”
It’s always a pleasure to get some insights from experienced artists of the ForTunes community. Rue Royale, the Anglo-American duo and DIY enthusiasts, were kind enough to share some thoughts on…
Pro’s and Cons of High Profile Covers
Arranging and recording covers of hyped songs can act as a huge boost in exposure. There’s a broad audience out there, quite appreciative of high-quality interpretations. No doubt about that. Bu…
Working with Befriended Creatives – How to Keep Things Cooking Smoothly
Working with befriended creatives can be the best thing in the world. It’s a zone where everything is creative allowed – and appreciation is woven into every nuance of the process. Still, there …
4 Cornerstones of Creative Confidence
Many musicians and producers go through similar stages of content creation: There are high output times, where everything just seems to flow, but also lows, drenched in doubt, over-analyzing and lack …
