If you’ve ever been in a creative rut, you know how nerve-wracking the process can turnout to be. No matter if you’re working towards a deadline, in a location that doesn’t ignite yo…
Expectations vs. Reality – staying focused in a professional music environment
Creating musical content is a time consuming process. Musicians are laying most of their hearts and efforts into the creation of something meaningful and unique. A lot of planning is needed, especiall…
Blog marketing – first steps
There are thousands of music blogs out there, covering every genre you can think of. So obviously, blog marketing should be a cornerstone of your digital marketing strategy. If you’re new to the…
DIY insights on working with music publicists
Working with publicists and promo agents can be an enriching, but also difficult endeavor. As a DIY musician or producer you might have the right peers around you, helping out with important insights …
Setting up a content plan for music social media
One of the keys to great social media work is being prepared and having strong content stashed, even if there is no immanent demand at hand. The greatest drag when feeding your channels is having to c…
5 creative ideas for generating awesome stuff from scratch
Most DIY musicians and producers aren’t necessarily in the position of setting up expensive music videos and visual campaigns on a regular basis. Still, there’s a strong demand for solid c…
Instagrowth – how musicians can build a loyal Instagram followership
DIY musicianship can be quite a visual experience, especially with all the periphery surrounding live gigs and studio sessions. If you break it down to the Instagram followership, there are even some …
Things We Learned Last Week #3
As we are getting ready for our SXSW adventure in Austin later this week, it’s time to recap the last one. Here are the things we learned last week part 3: #1 Lawyering up is a necessity for eve…
6 merch tips for DIY tourplanning
Most seasoned pros develop their own strategies and habits concerning merch, and every live context demands flexibility and adjustment. In this article I’m sharing some tips that will increase y…
5 pointers that will win the heart of every live technician
There are two scenarios – either you bring your own hired pro, or you work with the house technician. In both cases, there are ways to prep for the gig and make life a lot easier for everyone involved…